Method of selling and activating consumer products and services

ABSTRACT

A business method for products and services. The business model provides for retail purchase of a product or service. The product or service is then transported from the retail point of purchase to a professional. The professional then activates the product or service for the consumer.

CROSS REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. Provisional Application No.60/557,523, filed Mar. 30, 2004.

FIELD OF THE INVENTION

The present invention relates to the sale and use of consumer productsand services, and more particularly to products and services requiringprofessional input.

BACKGROUND OF THE INVENTION

Generally, consumer products and services fall into one of twocategories. First, the product or service may be sold over-the-counterand used without professional assistance or input. Examples of suchproducts and services include common household goods, food, OTCmedications, and an endless list of other items purchased in everydaylife. Alternatively, consumer products and services may be purchasedwith professional help. Examples include prescription medications,haircutting and other treatments, automobile repairs, and anotherendless list of products and services found in everyday life.

Rarely is there an opportunity for a business to effect a purchase overthe counter, followed by professional installation or activation. Suchproducts and services do, however, occur. For example, one may purchasea common household faucet or electrical switch at the retail hardwarestore and have the faucet or electrical switch later installed by atrained plumber or electrician. Likewise, the consumer may purchase acell phone at a retail source. Upon purchase of the cell phone, it isremotely activated by the carrier. However, in each of these cases,certain trade-offs occur. For example, in the situation of the purchasefrom the hardware store, the user has the option of installing thefaucet or electrical switch without professional assistance and riskingimproper installation. In the case of the telephone activation, theactivation occurs remotely and the consumer may feel a loss of control,particularly if the activation is not successful on the first try. Thesituation becomes exacerbated if, as frequently occurs, the user is notaware that a problem has occurred in the telephone activation. Forexample, the user may judge problems in making/receiving calls on thephone to be attributable to unfamiliarity with the new phone, beinglocated in an area of bad reception, or due to other problems.

Frequently, activation of devices occurs without professional direction.For example, radio frequency identification (RFID) chips are known to beutilized with and installed in animals. While there have been severalattempts in the art to do so, none provides the multiple benefits ofgiving the consumer plural choices of RFID chips from which to choose,the convenience of purchasing at a retail outlet, and the assurance ofprofessional activation by someone having the proper training.Illustrative of the attempts in the art limited to simply utilizing RFIDchips in pets, without all of the aforementioned benefits, are found inU.S. Pat. No. 5,211,129, iss. May 18, 1993 to Taylor et al.; U.S. Pat.No. 5,214,409, iss. May 25, 1993 to Beigel; U.S. Pat. No. 5,235,326,iss. Aug. 10, 1993 to Beigel et al.; U.S. Pat. No. 5,257,011, iss. Oct.26, 1993 to Beigel; U.S. Pat. No. 5,499,017, iss. Mar. 12, 1996 toBeigel; and U.S. 2003/0163141 A1, pub. Aug. 28, 2003, in the names ofMalfanti et al.

Additionally, attempts to manage purchasing activation of devicesrelating to pets and other consumer products is known in the art, aseach of these fails to provide the combination of retail convenience andprofessional competency needed by the consumer. Examples of suchattempts in the art include U.S. Pat. No. 4,924,210, iss. May 8, 1990 toMatsui et al.; U.S. 2004/0034575 A1, pub. Feb. 19, 2004 in the name ofOh; and EP 0 367 361 A2, pub. May 9, 1990 in the name of Parker.

What is needed then is a way to continually provide the consumer with aproduct or service, or more preferably, a selection of products andservices at the retail level. It is also needed that the consumerutilize professional installation and activation of such products asneeded.

SUMMARY OF THE INVENTION

The present invention comprises a method of making a consumer product orconsumer service usable. The method comprises the step of providing aconsumer product or consumer service at a retail outlet. The product orservices available for purchase by a consumer and ultimately purchasedby a consumer. Instructions may be provided with the product or service.The instructions direct the consumer to take the product or service to aprofessional for activation. Following activation of the product orservice by the professional, the product or service may then be used bythe consumer.

In one embodiment, the product or service may not be usable aspurchased, but only become usable upon activation by the professional.In an alternative embodiment, the product or service may be composed oftwo parts, each being necessary for the product or service to be usableby the consumer. One component of the product or service may bepurchased at a retail outlet and the other may be provided by theprofessional. The professional may then combine the two components forsubsequent activation.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic view of an exemplary process according to thepresent invention.

DETAILED DESCRIPTION OF THE INVENTION

Referring to FIG. 1, consumer products and services occur are ubiquitousin everyday life. Such products are sold over-the-counter and includeeverything from individual aspirin to entire buildings. Such servicesmay include discrete events, such as a haircut, or ongoing events, suchas the supply of electricity to one's home. Sources of consumer productsand services include retail outlets, such as mass merchandisers andfamily-owned businesses, direct TV marketing, kiosks, e-commerce andinternet sales, etc. Each of these outlets, as well as any other pointof purchase where the consumer is free to acquire the product uponpresent or deferred payment, including sale, rental or lease, isreferred to hereunder as a “retail outlet.”The products and servicescontemplated hereunder are installed, activated or otherwise made usableby a professional. As used herein, any step or act which transforms theproduct or service from being unusable or extraordinarily difficult touse is referred to hereunder as “activation” of the product or service.Professionals, as the term is used hereunder, typically have earned alicense, often by examination or licensure/registration. It is desiredthat the professional have training sufficient to enable proper and safeactivation of the product or service and to do so in a manner whichprovides efficacy to the consumer using such product or service.Exemplary, non-limiting types of professionals contemplated hereunderinclude, but are not limited to, veterinarians, physicians includingspecialists such as dermatologists, etc., skilled trades, professionaldrivers, etc.

The consumer takes the product or service to be activated from theretail point of purchase to the professional. The professional thenactivates the product or service so that it can ultimately be utilizedby the consumer. This arrangement provides several benefits. Forexample, many times products having significant benefits to consumersare available, but because of restrictions on use, application oravailability, awareness of the product is low and the product may beunderutilized. Conversely, by using a professional, the consumer is moreconfident that the product or service will be properly activated and besubsequently and properly used throughout its life. For example, if theconsumer has questions about the activation, usage, or maintenance ofthe product or service, the professional can be consulted at that time.

Furthermore, by directing the consumer to specific professionals, abusiness relationship may be formed achieving a synergistic businessbenefit for both the consumer and the professional. An additionalbenefit may be that additional products and services might be bundled inan offer which would be even more beneficial to both the consumer and/orprofessional.

If desired, the fee for the professional's services may be wholly orpartially incorporated into the retail price which the consumer pays forthe product or service. For example, the consumer may receive a voucherredeemable for the professional's services. Alternatively, a rebatesystem may be utilized. Additionally, the price of the professional'sservices may be subsidized by the provider of the product or service atdiffering levels. For example, the entire cost of a professionalaffiliated with the provider of the product or service may be whollysubsidized, while other professionals are only partially subsidized.

In one embodiment the product or service may require the purchase ofmultiple complementary components in order to be functional. Themultiple components may all be purchased by the consumer at a commonretail outlet, or may be purchased at different retail outlets. In yetanother embodiment, one component may be purchased at a retail outletand a second component may be purchased from a professional. Onecomponent may be regulated or solely handled by the professional forsafety reasons.

The professional from whom the second (or subsequent) component(s)is/are purchased is typically the same professional who activates theproduct or service. Alternatively, a first professional having expertisein selection may sell the second or subsequent component(s) and a secondcomponent having expertise in activation may perform the same.

The invention contemplated hereunder may be capable of multiple levelsof or types of activation. For example the professional may activate allfeatures of the product or service, or may activate only certainfeatures in an effort to conserve power consumption by the product, etc.

It is necessary that the consumer transport or otherwise take theproduct or service from the retail point of purchase to theprofessional. Transport may be accomplished by the consumer, or by anagent designated to or by the consumer. Transport may occur physicallyas is typically the case or may also occur electronically through theInternet.

Preferably, the consumer product or service has instructions directingthe consumer to the type of professional best able to activate thatproduct or service. For example, an HVAC device might direct theconsumer to have activation performed not only by a person trained inHVAC, but more specifically by a person trained in specific refrigerantsused for HVAC. A product or service relating to computers might containinstructions which not only direct the consumer to a trained computertechnician, but more particularly to a computer technician havingspecific training in network routers. Furthermore, many professionalshave devices and tools not available to or usable by the public andwhich enable more efficacious activation of the product or service.

Of course, it is to be recognized that many professionals have certifiedtraining, as occurs in the case of physicians licensed asdermatologists, attorneys certified as specialists, insurance agentslicensed to sell particular products, etc. The claimed inventionprovides the benefits to the professional of additional revenue due tohigher market penetration of the product or service made available fromthe retail sector. This benefit is particularly advantageous if theprofessional becomes affiliated with a network associated with the saleand activation of that product or service. Furthermore, theprofessional's overhead is reduced by not having to carry inventory ofthe product now sold at a retail outlet.

The instructions may direct the consumer to take the product or serviceto a professional in a specific geographic location having a commercialaffiliation with the product or service, Alternatively or additionally,the instructions may direct the consumer to take the product or serviceto the professional within a given period of time and/or remind theconsumer of the necessity for follow-up visits. In any case, it isnecessary that the product or service be transported from the point ofpurchase to the professional for activation. In an alternativeembodiment, the professional may come to the point of purchase or to analternative location selected by the consumer for activation. Transportof the product or service occurs thereby.

Upon receipt of the product or service by the professional, theprofessional activates the product or service for subsequent, andtypically ongoing, use by the consumer or the consumer's designee.Activation may occur due to installation/physical manipulation of theproduct or service, as in the case of hardware, may occur due toelectronic manipulation, implantation as in the case of pet RFID chips,as in the case of activation via radio signals or Internetcommunication, etc.

While the foregoing business model has been described in general terms,specific and nonlimiting examples are included below.

EXAMPLE 1

The business model described and claimed herein may be utilized toprovide for RFID pet tracking. The consumer is provided with an RFIDtransponder, hereinafter referred to as a chip, at the point of sale.Any suitable chip which provides for tracking of a pet determined to belost or for which medical information is needed may be utilized.Suitable RFID chips are made by Digital Angel and DataMars. The consumerpurchases the RFID chip at a retail outlet such as a pet specialtystore, mass merchandiser, over the Internet, from dog pounds, etc. Byproviding the RFID chip through common retail OTC markets, the consumermay conveniently purchase other pet items at the same time, as well ashave a selection of chips to choose from.

Upon purchase, the consumer is preferably instructed by the RFID chip,or more likely its packaging, to take the chip and the pet to aveterinarian. Preferably, the veterinarian is one trained in theactivation of such chips.

Upon reaching the veterinarian, the consumer presents the chip and thepet to the veterinarian. The veterinarian then implants or installs thechip into the pet. Typically, this is done by a hypodermic needle,typically a 17 gauge hypodermic needle. The veterinarian may beparticularly trained in achieving proper placement of the RFID chipunder the skin of the pet. Proper placement ensures that the pet may belater scanned to determine its owner, should the pet become lost.Additionally, if the consumer selects the appropriate chip, such chipmay contain information relating to the health, medical history, andother information regarding the pet.

In an alternative embodiment the RFID chip may be purchased by theconsumer at a retail outlet and a hypodermic needle designed toaccommodate that particular RFID chip may be purchased from theveterinarian. This is one example of multiple components used toactivate the consumer service being purchased from two differentlocations.

The pet may be scanned using any of the accepted scanning devices knownin the market and available from Digital Angel and DataMars. The RFIDchip activation in pets is endorsed by veterinarians, animal shelters,and the AKC. However, the market penetration stands only atapproximately two percent. It is believed that by utilizing the businessmodel described and claimed herein increased market penetration of RFIDchip activation in pets may occur.

While the discussion in Example 1 has been directed to pets, theinvention is not so limited. The invention may be used for livestock,migratory animals, and other species under study or considerationwithout being limited to domesticated pets.

EXAMPLE 2

Example 1 illustrates that the present invention may be utilized to findlost pets when they wander away. However, the invention is not solimited. The present invention may be used to find any lost or misplacedarticle. For example, the RFID chip of the present invention may bepurchased at a retail outlet. The RFID chip may be implanted in anydevice which could become lost or stolen. The RFID chip may beencapsulated, or not encapsulated, as the ultimate use may require. Theconsumer could then take the RFID chip to an auto mechanic ordealership. More particularly, the RFID chip could then be implantedinto an automobile. This would allow identification of the automobilethrough mass scanners, such as the EZ Pass system used by the PATurnpike Commission. This method reduces the need for a continuoustracking system as occurs with the currently available GPS systems, suchas ONSTAR offered by General Motors. The consumer has the benefit that amonthly subscription fee is unnecessary and need only worry about thechip in the rare event the car should become stolen.

EXAMPLE 3

The business model described and claimed herein may be utilized toprovide over-the-counter beauty care treatments to human patients. Theconsumer purchases a beauty care product at a retail point of purchase.The product may instruct the consumer to take the product to aprofessional such as a licensed beautician or even a doctor. Theprofessional then treats the consumer with the beauty care productpurchased over-the-counter. This arrangement provides the benefit thatthe consumer may select his or her own specific beauty care treatmentfor the desired effect. For example, the consumer may desire to tradeone efficacy for another, desire to treat or forego certain indications,etc. All of these decisions and trade-offs may be conducted withoutprofessional input. However, the professional may then best apply thebeauty care product to the consumer upon activation.

The professional may also instruct the person in the usage of theproduct, devices to apply the product, or be used in conjunction withthe product, and other matters that might affect the overall health andwellbeing of the patient. For example, the professional may instruct thepatient as to certain types of diet, and other drugs which may bebeneficially used in conjunction with the product.

EXAMPLE 4

A certificate for one or more particular medical services may be offeredat a retail outlet. The consumer purchases the certificate, then takesit to his or her physician to redeem for the health care allocated bythe certificate. For example, the certificate may provide for a strepculture by an affiliated physician or laboratory, an age-appropriatephysical by a network physician, etc.

All documents cited in the Detailed Description of the Invention are,are, in relevant part, incorporated herein by reference; the citation ofany document is not to be construed as an admission that it is prior artwith respect to the present invention.

While particular embodiments of the present invention have beenillustrated and described, it would be obvious to those skilled in theart that various other changes and modifications can be made withoutdeparting from the spirit and scope of the invention. It is thereforeintended to cover in the appended claims all such changes andmodifications that are within the scope of this invention.

1. A method of making a consumer product or service usable, said methodcomprising the steps of: providing a consumer product or service at aretail outlet; making said product or service available for purchase bya consumer; and providing instructions with said product or service,said instructions directing the consumer to transport said product orservice to a professional for activation of said product or service. 2.A method according to claim 1 wherein said instructions further compriseguidance as to which professional should be utilized for activation. 3.A method according to claim 1 wherein said step of providing a consumerproduct or service at a retail outlet comprises the step of providing aconsumer product or service which is unusable by the consumer aspurchased and only becomes usable upon activation by the professional.4. A method according to claim 3 wherein said step of making a productor service available for purchase by a consumer comprises the step ofmaking multiple components of said product or service available forpurchase by the consumer, wherein the consumer separately purchases aplurality of components necessary in combination to activate saidproduct or service.
 5. A method according to claim 3 wherein saidconsumer purchases said multiple components of said product or serviceat two different locations, at least one said location being a retailoutlet.
 6. A method of making a consumer product or service availablefor use by a consumer, said method comprising the steps of: providing aconsumer product or service at a retail outlet; purchasing said productor service from said retail outlet; providing a professional toprofessionally activate said product or service; bringing said productor service and said professional together at a common location; andprofessionally activating said product or service for subsequent use bythe consumer.
 7. A method according to claim 6 further comprising thestep of providing instructions associated with said product or service,wherein said instructions provide guidance on said professionalactivation.
 8. A method according to claim 7 wherein said consumer takessaid product or service from said retail outlet where purchases to aremote location for said professional activation.
 9. A method ofproviding a medical product for consumer use, said method comprising thesteps of providing a medical product for purchase by a consumer at aretail outlet, said product being incapable of use upon purchase by theconsumer, taking said product from said retail outlet to a professionalfor activation by the professional; and professionally activating saidproduct to render said product usable for its intended purpose.
 10. Amethod according to claim 9 wherein said step of providing said productcomprises the step of providing a medical product. 11 A method accordingto claim 9 wherein said step of providing said product comprises thestep of providing a product usable for identification of a pet, saidmethod comprising the steps of: providing a product at a retail outlet,wherein said product comprises an RFID; purchasing said RFID chip fromsaid retail outlet; taking said RFID chip and said pet to aveterinarian; implanting said RFID chip into said pet by saidveterinarian; and activating said RFID chip to provide information aboutsaid pet therein.
 12. A method according to claim 11 further comprisingthe step of scanning said pet to determine information regarding saidpet from said RFID chip.
 13. A method according to claim 11 comprisingthe step of providing a selection of a plurality of RFID chips at saidretail outlet.
 14. A method according to claim 6 wherein said product orservice is sold at a retail price and further comprising the step ofincorporating or subsidizing at least a portion of the fee for theprofessional activation in said retail price.